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Jumat, 01 Januari 2016

My Top Gaming Interviews of 2015

Just in case you missed it, here are my top gaming interviews for 2015. I won't rank them. I'll let you decide that. But these were my favorites based on number of hits and the content. I considered how they resonate with my audience.

My post about Marketing and Online Gaming with views provided by Luisa Woods from Tropicana Casino in Atlantic City. The interview with ESPN top writer on gaming and sports betting.

The imaginations of Greg Carlin and Wendy Hamilton were on displayed in my post about Gaming in 2025.

Jessica Dawley

The combination of Poker and Jessica Dawley captivated readers when SugarHouse Casino hosted Poker Night in America. The interview with Scientific Games CEO Gavin Issacs gave insight on how

to connect with millenials.

#HappyNewYear

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Minggu, 25 Januari 2015

Super Bowl 49 - Marketing the Game

This year's game pits the defending champions Seattle Seahawks vs. the New England Patriots. Looming just as large as the game is the marketing surrounding it.

The soft TV ad market this year is extending even to Super Bowl XLIX, where NBC said in November ad sales were moving along slightly more slowly than in prior years. Automakers aren't crowding the field as muchas they have lately, without as many new models that the game is well-timed to promote.Lexus and Mercedes - Benz are returning this year along with some perennial favorites.

Anheuser-Busch, which plans to run seven 30-second ads, and Pepsi, which is sponsoring the halftime show and has bought ad time for its Doritos brand. NBC has sought between $4.4 to $4.5 million a 30 second spots. The event is estimated at generating over $350 million in marketing revenue for the network.

There will be about 15 new advertisers in the 2015 game, especially in digital commerce and technology. This is a shift from traditional main stream marketing. One should pay attention to who these new players are. Take notice of what services they provide.
NBC has created a Tumblr page for Super Bowl XLIX advertisements that are shown during the game. One of them can be previewed now.

The Comcast-owned NBC-TV network will broadcast the game for an audience that could top 100 million - and 20 million subscribers can watch it on Comcast cable-TV and Internet network. This is perfect for NBC strategy of to promote the TV Everywhere platform - that is, watching the game on laptops, desktops or tablets away from the television. With "Super Stream Sunday," NBC will make the streamed game and related Super Bowl shows available for free and without authentication.This can be accessed at www.NBCSports.com/liveextra.

This week, The Today Show, The Tonight Show and NBC Nightly News will be used to promote the event through various on-location programming at Super Bowl Central in Phoenix. Other programs such as Access Hollywood, E! News, The Dan Patrick Show, Pro Football Talk, NBC Sports Radio, NBC Sports Digital and NBC Sports Regional Networks will originate from Arizona during Super Bowl week.

Telemundo and Mun 2 will also be featured during cross promotional channels and social media platforms. Titulares Y Mas will have nightly coverage. Ritmo Deportivo will be at the hippest places in Phoenix, looking for the best Super Bowl Party. This is a Spanish translation that promoted the game on Twitter on @Telemundo."Este primero de febrero llega el tan anticipado #NBCUniverso, la nueva cadena hispana de #NBC hecha contigo en mente."

Comcast hopes that the huge audience will experiment with TV Everywhere, boosting its usage. This will eventually change the way we watch the game. Katy Perry is the halftime entertainment. She'll sing several songs . The roar of the crowd will accompany her.

Sub Plots -Wilson vs. Brady. Belichick vs.Carroll. Carroll is a former coach of the Patriots. A great match up between the best defense and the top offense. Wilson is undefeated against Super Bowl winning quarterbacks.

Prop Bets- Will Marshawn Lynch speak to the media? How many times will the announcers mention #deflategate? How long will the national anthem take to perform? Which team will score 1st? The line is even and the over/under is 48. So who wins?

Get my selections by following me.

Jumat, 19 Desember 2014

What works in 2015 Gaming - Part Two

I promised to give another key that will help grow the market in your gaming region. Since things are now communicated spontaneously, you must ask yourself is your organization doing that. Not just with your clientele but internally. How are you utilizing your e mail systems? Is everyone in the loop when special events and promotions are occurring? If marketing and/or food and beverage are aware, the front line personnel must be involved to serve as ambassadors. Even if they only have knowledge of the basics. The when, what, where of the event places the employees in a position that they can relay information to others.

This is successful

Because they know about it

The use of signage at the front desk and the entrants is important too. Don't leave out the restrooms either. There always someone going in or coming out. If you have the space, a communication board always works. Keep the employees aware of property updates and developments. Change the board daily so it stays fresh and gives the staff a reason to look at it. Let them know when the home team is playing and what concert is coming to town. Some the attendees at those events may frequent your establishment and this information will serve as a conversation piece.

What's great about all of the things that I've suggested is they are cost effective. I'll give another

key to growing your market in a future post. I'll focus on your customer and share some innovation as to how to connect in real time.

Meanwhile, I provided a list of the top ten best places to work in Philly. The entire list can be found
at Philly.com.

1. Keller Williams Realty, Austin, TX

2. Whole Foods Market, Austin, TX

3. Health Partners Plans, Philadelphia, PA

4. Toll Brothers, Inc., Horsham, PA

5. PricewaterhouseCoopers LLP, New York, NY

6. Philadelphia Insurance Companies, Bala Cynwyd, PA

7. SugarHouse Casino, Philadelphia, PA

8. SAP Americas, Newtown Square, PA

9. The Vanguard Group, Malvern, PA

10. Harrah's Philadelphia Casino and Racetrack, Las Vegas, NV

Here are some of the top 10 best places to work in Las Vegas. Top Workplaces are not only better places to work but are more likely to be successful than peer organizations. This list was provided by the Las Vegas Review Journal. It includes Wynn Las Vegas ,The Venetian ,Host Las Vegas,

Caesar Entertainment Corporation and Lexus of Las Vegas. If you're not on either list and your company is in competition within the same region as someone that is, you need to reassess your strategy. More keys soon. Below is the initial installment.

http://thegamingguyproductions.blogspot.com/2014/12/what-works-in-2015-gaming.html

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Jumat, 17 Oktober 2014

Online Gaming and Sports Betting: Imagine That!

Just two more weeks to wait until a ruling out of New Jersey is rendered about Sports betting. If successful, the racetracks and casinos could be looking a jumpstart for the winter business. If Delaware is any indication, the public will gravitate to betting on sports in droves.

Delaware can only offer parlays on the NFL and has crowds every Sunday. Parlay cards have a high edge with one loss eliminating you. New Jersey wants to offer straight bets that are more appealing and easier to hit. They would require that you could bet on just one game. House advantage is about 4.5%. House advantage on a three team parlay in Delaware is 6.25%. Delaware also pays for 1 and not to 1,so your payout is diminished.

Imagine how this would enhance your gaming experience in New Jersey. On your commute home, you could stop at a racetrack or casino in the Garden State and bet on your favorite team. When I have a bet on a game, I have a vested interest and a reason to watch. So the choice between Scandal and Thursday Night Football is a no brainer.

Olivia Pope is now seen on Demand

Imagine if you could bet from your mobile device similar to Las Vegas and throughout Nevada. This brings the sports book right to you. You could get the line and act on it within seconds. When I bet in Nevada, I can enjoy doing something else at the same time. My dinner or show reservations are met and I can periodically check my phone for updates.

Imagine if you lived in Europe or the United Kingdom. You would not have to fantasize about sport betting because it's legal and already being done. They advertise on all mediums and are widely known. It hasn't change the integrity that is associated with the games wagered on and millions of dollars are bet everyday. Many of the same operators that are doing business there have set up franchises here. Some of the prominent operators are Paddy Power, Ladbrokes, GTECH ,Amaya and

William Hill.

They think it's time. Don't you?

Learn more about online gaming and how it can shape your future entertainment experiences. The Mobile and Tablet Gambling Summit in Atlantic City is taking place on 10/27 and 10/28. Click http://www.igamingbusiness.com/events/mobile-and-tablet-gambling-summit-usa for details from I Gaming Business.

Jumat, 10 Oktober 2014

Casino Marketing: Is your social media strategy working?

The new rules of advertising and promotions dictates that casinos make social media a part of their marketing plans. In acquiring your new customer, don't be afraid to try new ways to reach out.

Let look at Twitter. This is my favorite vehicle to reach people. I start my day by acknowledging my

followers. My next step is to surf the trending topics from the cities that I have a constituency in. I want to know what is relevant and why. Then I can give a intelligent statement that can be no more than 140 characters. Not Easy! But without providing content, I'll lose followers. I won't gain any additional ones either. This is a brief overview of what works for me.

Firms who fail to keep pace with shifts in consumer habits, tastes and spending as well as advances in technology run the very real risk of putting themselves at a serious disadvantage in the market place.

Now does your strategy do this? Are you concentrating solely on your latest promotions? Are

you aware of what your current customer wants? Are you a trending topic? If your answers

to my questions were no, yes, no and no, then you are missing out. My casino experiences taught me that the leader sets the trend.

Facebook, LinkedIn, Blogger, Instagram, You Tube and Twitter, have unique nuisances that make them work. I am currently involve with each of them and enjoying success. Most of your new customers are using 1 or more of the above.

How relevant is your strategy? Follow me for more insight and apply what works for you.

Kamis, 02 Oktober 2014

G2E & Casino Marketing: Where is your next customer?

While you're at the G2E 2014 , take a look at what you see as you walk thru the casinos. Many would notice the restaurants, the customer interactions and the showroom headliner. What you don't see is your next customer. The reason you don't see him is that he or she does not gravitate to the product that 's on the casino floor. The appeal of slots is not there for them.

So when the area that you generate most of your revenue from does not appeal to your new customer what do you do? You connect with them and find what does. While most of your budget is for player retention and development, you must divert a portion to cultivation. This will enable you to achieve a standard 3% growth in market share annually.

The past 4 years of attending social media and I gaming conferences has given me insight on how this can be done. I'll share more over the next week.
Learn more about online gaming and how it can shape your future entertainment experiences.

So when they look at their phones, they'll see you.