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Jumat, 24 Oktober 2014

Online Gaming and Poker

New York has expressed interest in the online gaming market. Poker is gaining support from legislators and casino lobbyists. This is not surprising. The state of New York sees the opportunity to capitalize on a growing appetite for gaming.

Poker is an established community where skill out weighs luck. Unlike slots or other casino games, Poker players can largely determine their fate. The game is socially acceptable with conservatives and is extremely popular.

If New York is successful, poker could be part of the online landscape by 2015-16. This would allow

more quantified data of how things are working in the states that current offer an online experience.

New Jersey,Nevada and Delaware are the three states where you can game online. When you factor states like California and Pennsylvania into the mix of possible online gaming jurisdictions, instant

liquidity is obtain. The compact agreement between Delaware and Nevada could be modeled and include other interested parties. This would be no different than playing a national lottery game like Mega Millions where wagers are taken all over. You can play Mega Millions in 44 states plus the District of Columbia and the U. S. Virgin Islands. The odds of winning are just more favorable.

The online experience is the future of gaming. Poker is just the easy lift to get things started. When gaming first expanded into Pennsylvania, the intention was to only allow slot play. Delaware and West Virginia did the same thing. When West Virginia offered table games, Delaware and Pennsylvania followed suit. Once Poker is introduced, the landscape will open up to other casino offerings.

A winning hand!

Jumat, 17 Oktober 2014

Online Gaming and Sports Betting: Imagine That!

Just two more weeks to wait until a ruling out of New Jersey is rendered about Sports betting. If successful, the racetracks and casinos could be looking a jumpstart for the winter business. If Delaware is any indication, the public will gravitate to betting on sports in droves.

Delaware can only offer parlays on the NFL and has crowds every Sunday. Parlay cards have a high edge with one loss eliminating you. New Jersey wants to offer straight bets that are more appealing and easier to hit. They would require that you could bet on just one game. House advantage is about 4.5%. House advantage on a three team parlay in Delaware is 6.25%. Delaware also pays for 1 and not to 1,so your payout is diminished.

Imagine how this would enhance your gaming experience in New Jersey. On your commute home, you could stop at a racetrack or casino in the Garden State and bet on your favorite team. When I have a bet on a game, I have a vested interest and a reason to watch. So the choice between Scandal and Thursday Night Football is a no brainer.

Olivia Pope is now seen on Demand

Imagine if you could bet from your mobile device similar to Las Vegas and throughout Nevada. This brings the sports book right to you. You could get the line and act on it within seconds. When I bet in Nevada, I can enjoy doing something else at the same time. My dinner or show reservations are met and I can periodically check my phone for updates.

Imagine if you lived in Europe or the United Kingdom. You would not have to fantasize about sport betting because it's legal and already being done. They advertise on all mediums and are widely known. It hasn't change the integrity that is associated with the games wagered on and millions of dollars are bet everyday. Many of the same operators that are doing business there have set up franchises here. Some of the prominent operators are Paddy Power, Ladbrokes, GTECH ,Amaya and

William Hill.

They think it's time. Don't you?

Learn more about online gaming and how it can shape your future entertainment experiences. The Mobile and Tablet Gambling Summit in Atlantic City is taking place on 10/27 and 10/28. Click http://www.igamingbusiness.com/events/mobile-and-tablet-gambling-summit-usa for details from I Gaming Business.

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Jumat, 10 Oktober 2014

Casino Marketing: Is your social media strategy working?

The new rules of advertising and promotions dictates that casinos make social media a part of their marketing plans. In acquiring your new customer, don't be afraid to try new ways to reach out.

Let look at Twitter. This is my favorite vehicle to reach people. I start my day by acknowledging my

followers. My next step is to surf the trending topics from the cities that I have a constituency in. I want to know what is relevant and why. Then I can give a intelligent statement that can be no more than 140 characters. Not Easy! But without providing content, I'll lose followers. I won't gain any additional ones either. This is a brief overview of what works for me.

Firms who fail to keep pace with shifts in consumer habits, tastes and spending as well as advances in technology run the very real risk of putting themselves at a serious disadvantage in the market place.

Now does your strategy do this? Are you concentrating solely on your latest promotions? Are

you aware of what your current customer wants? Are you a trending topic? If your answers

to my questions were no, yes, no and no, then you are missing out. My casino experiences taught me that the leader sets the trend.

Facebook, LinkedIn, Blogger, Instagram, You Tube and Twitter, have unique nuisances that make them work. I am currently involve with each of them and enjoying success. Most of your new customers are using 1 or more of the above.

How relevant is your strategy? Follow me for more insight and apply what works for you.